Every region of Japan has its own unique cuisine rooted in the local climate and culture, each with its own story to tell.
Terroir and Tradition Japan Co., Ltd. is a company that shines a spotlight on these regional treasures and carefully delivers their value both domestically and internationally.
While cherishing the stories woven together with producers, we aim to promote regional revitalization and serve as a bridge to the world through food, gently connecting the world and local communities.
Domestic sales and export of high-value-added regional foods
We select foods from across Japan that are rooted in local customs and history, and deliver their appeal both domestically and internationally.
We handle only products that embody regional characteristics, stories, and tradition. We have particular strength in the European market, and provided food for athletes at the 2024 Paris Olympics.
Rather than simply exporting products, we place great importance on carefully conveying the thoughts and values embodied in food.
Consulting that contributes to regional revitalization
We support the creation of value unique to each region by utilizing local food resources.
We work closely with producers and local governments to provide comprehensive support ranging from product development and brand building to sales channel development.
By staying close to the field and leveraging the unique characteristics of each region, we contribute to the future of the region through food.
Test marketing of regional foods overseas
This initiative aims to verify how regional foods are accepted in overseas markets and explore ways to expand distribution channels.
Through sales tests and feedback collection in local markets, we conduct a multifaceted analysis of factors such as taste, price, and design.
By engaging in dialogue with the world, we are uncovering new possibilities for regional ingredients.